.:|| HIGH TIDE REPORT ||:.
Well, I said HIGH TIDE would be published on Thursdays, and it's 2:00 Saturday afternoon, so I'm quite proud of my diligence and commitment...
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Today's Media and Marketing liftout provided some great information on the state of the mainstream Australian media landscape:
The editor obviously wanted the front page to be all about the kids;
Read about downsizing The Courier Mail -- its ciculation numbers, that is;
There is plenty happening in the fluffy sections, with the truth behind Adro's reinstatement, to the Biggest Loser House and Big Brother's mother-daughter concept is not the first-born;
In the ever-changing television ratings, Channel 10 say `thank god you're here` to Working Dog's latest concept;
Uni stuednts, would you listen and learn?;
Big things are happening in pay-TV, but Stephen Mayne isn't so keen;
Mark Day gives us a lesson on how to report a massacre in 10 years, and;
I'll take a look at the latest marketing schemes -- and the hippest strategy seem so be involve the audience.
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It's all about the kids: The editor of the Australian's Media section obviously isn't shy of riding on the public bandwagon of interest, choosing to publish child-oriented stories in three out of the four front page headlines. Apparently it's not enough for mothers to care for their children, they also have to buy magazines to read about what to buy them, a trend ACP will try to capitalise on with a new mag called Shop Til You Drop 4 Kids (surely `Kidz` would have been more appropriate).
STYD 4 Kids, will be an ugly adaptation of the existing Shop Til You Drop, where readers are guaranteed to learn that ever-elusive character trait, `how to be fabulous`. We can only hope that STYD 4 Kids will teach us how to make our children fabulous too, then we'll finally be able to celebrate our fabulousness together without worrying if anyone doesn't know how to be fabulous. Then and only then can we yearn for the enlightenment of modern age: being ABSOLUTELY fabulous.
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Downsizing the Courier Mail (in more ways than one): What's that up there in the sky? Is it a broadsheet, is it a tabloid? No is `compact`. Brisbanites were treated to a change in the traditional broadsheet format of The Courier Mail back in March. And while I'm in favour of the compact format (don't dare call it a tabloid, says editor David Fagan in this interview transcript), it seems that the Courier has not impressed readers. In Sheena MacLean's story, she indicates weekday readership is down 0.7% and Saturdays are down 3.3% since twelve months ago. The big winners are Queensland's regional papers, with the Gold Coast Bulletin and Cairns Post's Mon-Fri circulation up around 2.5%, and The Townsville Bulletin's weekday readership up 3.5%. The ACT dead-trees are doing it tough with the Canberra Times' readership down an average of 3% throughout the whole week. No wonder John Howard is worried children aren't being tort to reed and rite proplie, no-one in Canberra can read the paper...
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______________________________________________________
Today's Media and Marketing liftout provided some great information on the state of the mainstream Australian media landscape:
The editor obviously wanted the front page to be all about the kids;
Read about downsizing The Courier Mail -- its ciculation numbers, that is;
There is plenty happening in the fluffy sections, with the truth behind Adro's reinstatement, to the Biggest Loser House and Big Brother's mother-daughter concept is not the first-born;
In the ever-changing television ratings, Channel 10 say `thank god you're here` to Working Dog's latest concept;
Uni stuednts, would you listen and learn?;
Big things are happening in pay-TV, but Stephen Mayne isn't so keen;
Mark Day gives us a lesson on how to report a massacre in 10 years, and;
I'll take a look at the latest marketing schemes -- and the hippest strategy seem so be involve the audience.
-=- -=- -=- -=- -=- -=- -=- -=- -=- -=- -=- -=- -=-
It's all about the kids: The editor of the Australian's Media section obviously isn't shy of riding on the public bandwagon of interest, choosing to publish child-oriented stories in three out of the four front page headlines. Apparently it's not enough for mothers to care for their children, they also have to buy magazines to read about what to buy them, a trend ACP will try to capitalise on with a new mag called Shop Til You Drop 4 Kids (surely `Kidz` would have been more appropriate).
STYD 4 Kids, will be an ugly adaptation of the existing Shop Til You Drop, where readers are guaranteed to learn that ever-elusive character trait, `how to be fabulous`. We can only hope that STYD 4 Kids will teach us how to make our children fabulous too, then we'll finally be able to celebrate our fabulousness together without worrying if anyone doesn't know how to be fabulous. Then and only then can we yearn for the enlightenment of modern age: being ABSOLUTELY fabulous.
--
Downsizing the Courier Mail (in more ways than one): What's that up there in the sky? Is it a broadsheet, is it a tabloid? No is `compact`. Brisbanites were treated to a change in the traditional broadsheet format of The Courier Mail back in March. And while I'm in favour of the compact format (don't dare call it a tabloid, says editor David Fagan in this interview transcript), it seems that the Courier has not impressed readers. In Sheena MacLean's story, she indicates weekday readership is down 0.7% and Saturdays are down 3.3% since twelve months ago. The big winners are Queensland's regional papers, with the Gold Coast Bulletin and Cairns Post's Mon-Fri circulation up around 2.5%, and The Townsville Bulletin's weekday readership up 3.5%. The ACT dead-trees are doing it tough with the Canberra Times' readership down an average of 3% throughout the whole week. No wonder John Howard is worried children aren't being tort to reed and rite proplie, no-one in Canberra can read the paper...
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The truth behind Adro's reinstatement: followers of the Biggest Loser phenomenon will be familiar with the show's controversial decision to reinstate one of the contenstants after he'd already been evicted. During the episode, we were told that Adro had worked so hard and lost so much weight that it would be unfair to send him home. Well my ears pricked up. Why would they just bring someone back after they'd been eliminated just because he had `worked really hard`? The truth came out in Media on Thursday thatsome of the contestants had been taking `vitamins and supplements` in order to lose more weight. (I imagine it was stuff like slim-shakes and diet pills. The journalist suggests maybe some contestants had been hanging around Shane Warne's mum). The drama played right into the hands of Channel 10, posting TBL's fattest audience yet, with 1.65 million sitting down to watch the fatty boob-bahs. As a point of note, Adro went on to win the $200,000.
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BB's mother-daughter concept not the first born: There are two people in the world: people who groan when Big Brother ads come on TV, and those who don't. Although I am an enthusiastic groaner, I still like to spy the controversy from a distance. It turns out the `world first` mother and daughter partnership is not the first at all, despite Channel 10's proud claim. BB Greece pioneered the concept, and a few other countries followed. I wonder if Gretel (Queen Amidala) Killeen knew that. During the first epidsode, Dad and I happened to look up from our dinner long enough to hear one of the girls say with great conviction, "I think they picked us to go in here because we're smart. I think we've all got brains".
----more tomorrow----
posted by chris at 2:43 pm
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