TV goes JJJ-ish

JTV is here!

It's good to see television networks, and indeed news and current affairs services, using new media technology to innovatively respond to the demands of the current interactive audience.

JTV is a new concept born from the Triple J network to cater for Australia's changing and developing youth media audiences. It combines music, radio and film with a healthy dose of Hack style current affairs reporting.

"We are delighted ... to cut Triple J loose from the confines of a radio studio," said ABC managing director, Mark Scott at the JTV launch on Wednesday night.

"Wherever its audience is -- whether it wants to listen, watch or participate, the opportunity will be there with JTV. It's only the ABC that can deliver this: our radio, TV and new media divisions working side by side ..."

Good on the ABC for having the guts to stick their neck out for the sake of innovation and media content development.

Now that there's a digital action plan and relaxation of media ownership rules will encourage competition and digital take-up, let's see networks move into more creative media content production and delivery methods like JTV.

It's as good for the industry as it is for the consumer.